LEW Solar was a new division being developed to provide a dedicated solar offering across the LEW branch network. The concept was designed around a central team working directly with branches and customers to provide advice and solutions for their solar requirements. The challenge was to create a distinct look and feel for the new division while maintaining a clear connection to the established LEW brand. I explored a range of marketing applications to help launch and promote the service across the branch network, including posters, social media assets and large-format fabric banners. The aim was to create a flexible visual identity that could work consistently across both physical and digital touchpoints.